top of page
phone_mockup_5.jpg

WOOFT- A PET CARE APP

Star 19.png

A digital platform designed to bridge the gap between behavior, nutrition, and health, Wooft empowers pet parents with insights that make caring for their pets easier and more informed.

Star 19.png

Graduation Project- 2025

phone_mockup_3.jpg
Star 18.png
phone_mockup_1.jpg
Star 18.png

is all about happier, healthier pets and even happier pet parents!

Layer_8.png
Star 18.png
High fed final-13.png
High fed final-1.png
High fed final-12.png

Wooft is a platform for pet care that can help pet parents understand their pet’s behavior, health and dietary patterns through insights, trackers, etc to improve their overall health and well being. It is about every pet living healthier and hence we go beyond lifestyle to do so, this is done through our concentration on early health detection, nutrition and behavioral insights.

Star 18.png

  • Defined problem space: gaps in pet health tracking

  • Secondary research + user interviews

  • Created personas & mapped user journeys

  • Identified key pain points & core features

RESEARCH

  • Named the product & set brand tone

  • Defined brand vision & archetypes

  • Designed logo, color palette, and typography

  • Built a consistent visual language

BRANDING

  • Mapped user flows & information architecture

  • Created wireframes & high-fidelity screens

  • Developed a modular design system

  • Focused on clarity, emotion & accessibility

UI DESIGN

Star 18.png

  • Built interactive prototype in Figma

  • Designed microinteractions & animations

  • Conducted usability tests & iterations

  • Finalized prototype with supporting assets

PROTOTYPING

Group 105.png
Star 18.png
Group 104.png
Group 103.png

surveys

Personas

interviews

Affinity mapping

AFFINITY MAPPING

Star 18.png

Target Audience: built for modern pet parents, especially first-time or busy owners, who want smarter, easier ways to understand and manage their pet’s health, behavior, and nutrition.

comfortable

scared

happy

snap

innocent

vaccines

infection

hygiene

allergy

ulcer

purr

trim

fetch

sleep

active

quality time

paw cleaning

brush

clip

exercise

EMOTIONS/ BEHAVIOR

MEDICAL/
HEALTHCARE

ACTIONS

Star 19.png

CARE/
BONDING

USER JOURNEY

user journey 1.png
Star 18.png

NINA

ARUN

gp ideations.png
Star 19.png
gp ideations2.png

INFORMATION ARCHITECTURE

SITEMAP

WIREFRAMES

New Wireframe 1 (1) 7.png
New Wireframe 1 (1) 9.png
New Wireframe 1 (1) 11.png
New Wireframe 1 (1) 10.png
New Wireframe 1 (1) 12.png
New Wireframe 1 (4) 8.png
New Wireframe 1 (4) 9.png
New Wireframe 1 (4) 12.png
New Wireframe 1 (4) 13.png
High fed final-2.1.png
High fed final-2.3.png
High fed final-2.5.png
High fed final-2.9.png
High fed final-3.2.png
High fed final-3.5.png
New Wireframe 1 (1) 13.png
High fed final-3.7.png
New Wireframe 1 (4) 11.png
High fed final-5.1.png
High fed final-7.1.png
High fed final-7.2.png
New Wireframe 1 (4) 6.png
High fed final-2.2.png
High fed final-4.png
High fed final-7.3.png
High fed final-7.6.png
High fed final-7.5.png

Feeding section:
Provides suggestions for toppers, recipes and calculates portion

Onboarding wireframes; keeping it real and exciting!

Vector2.png
Star 19.png
Star 18.png
Group 86.png
Vector3.png

COLORS

TYPOGRAPHY

Group 85.png

ICONOGRAPHY

Group 84.png
Star 18.png
Star 18.png
Group 88.png
Group 87.png

DESIGN SYSTEM

Vector4.png

ILLUSTRATIONS

Star 18.png
Vector-1.png
Star 18.png
Vector.png
Star 18.png
Vector5.png

PROTOTYPING

Star 18.png
cards mockup 2.jpg
INSTACAROUSEL.jpg
Square Business Card Mockup - Compact.jpg
Poster_Frame_Mockup_2.jpg
Poster_Frame_Mockup1.jpg
Woman Tote Bag Mockup.jpg

This project explores the hidden wonders of river ecosystems through captivating graphic design. By illustrating a deck of playing cards

bottom of page