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WOOFT- A PET CARE APP

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A digital platform designed to bridge the gap between behavior, nutrition, and health, Wooft empowers pet parents with insights that make caring for their pets easier and more informed.

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Graduation Project- 2025

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is all about happier, healthier pets and even happier pet parents!

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Wooft is a platform for pet care that can help pet parents understand their pet’s behavior, health and dietary patterns through insights, trackers, etc to improve their overall health and well being. It is about every pet living healthier and hence we go beyond lifestyle to do so, this is done through our concentration on early health detection, nutrition and behavioral insights.

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  • Defined problem space: gaps in pet health tracking

  • Secondary research + user interviews

  • Created personas & mapped user journeys

  • Identified key pain points & core features

RESEARCH

  • Named the product & set brand tone

  • Defined brand vision & archetypes

  • Designed logo, color palette, and typography

  • Built a consistent visual language

BRANDING

  • Mapped user flows & information architecture

  • Created wireframes & high-fidelity screens

  • Developed a modular design system

  • Focused on clarity, emotion & accessibility

UI DESIGN

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  • Built interactive prototype in Figma

  • Designed microinteractions & animations

  • Conducted usability tests & iterations

  • Finalized prototype with supporting assets

PROTOTYPING

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surveys

Personas

interviews

Affinity mapping

AFFINITY MAPPING

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Target Audience: built for modern pet parents, especially first-time or busy owners, who want smarter, easier ways to understand and manage their pet’s health, behavior, and nutrition.

comfortable

scared

happy

snap

innocent

vaccines

infection

hygiene

allergy

ulcer

purr

trim

fetch

sleep

active

quality time

paw cleaning

brush

clip

exercise

EMOTIONS/ BEHAVIOR

MEDICAL/
HEALTHCARE

ACTIONS

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CARE/
BONDING

USER JOURNEY

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NINA

ARUN

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INFORMATION ARCHITECTURE

SITEMAP

WIREFRAMES

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Feeding section:
Provides suggestions for toppers, recipes and calculates portion

Onboarding wireframes; keeping it real and exciting!

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COLORS

TYPOGRAPHY

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ICONOGRAPHY

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DESIGN SYSTEM

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ILLUSTRATIONS

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PROTOTYPING

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This project explores the hidden wonders of river ecosystems through captivating graphic design. By illustrating a deck of playing cards

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