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HALDIRAM'S
PACKAGING
Nothing can beat the happiness you’ll feel after ‘Visarjan’ when you come back home and you see your own Ganesha idol on your shelf. The design of the chocolate truffle packaging is made in such a way that after you eat the chocolate you can turn it into an abstract Ganesha’s murti.
THE FINALE
Ganesh Chaturthi sparks a deep connection with Lord Ganpati, but saying ‘goodbye’ during the “Visarjan” is emotional. Our packaging is designed to keep those memories alive. After enjoying our chocolate, pulling a thread transforms the packaging into an abstract, yet recognizable, representation of Lord Ganpati. This innovative concept bridges the gap between the festival and everyday life, preserving the emotional and cultural significance of Ganesh Chaturthi.
THE EXPERIMENTS
We explored ways to technically integrate the modak shape with the concept of Visarjan, striving to create a seamless blend of form and cultural symbolism.We also aimed to subtly incorporate elements of Ganesha into the design, ensuring it remained respectful and nuanced, avoiding any direct or potentially offensive representations.
Design gift packs with hidden surprises to bring unexpected joy to recipients.
Focus on two main elements: Surprise element (75%) and Label Design (25%).
Define "surprise" as creating a delightful unboxing experience within a festivity theme.
Explore advanced technology, like electronic circuits, to enhance the surprise.
Consider pop-up elements for revealing hidden surprises in the folded structure.
Ensure the surprise aligns seamlessly with the chosen festive theme.
Once the packaging is empty, the string beneath the packaging can be pulled to form an abstract Ganesha:
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