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SUFFER KA SAATHI
internship work at Scarecrow M&C Saatchi
This project involved creating an advertising campaign to promote Camlin's school range and re-establish the brand's value. Developed as a group project under the guidance of our internship mentors.
THE FINALE
Students - Age: 6-16 years old (Primary to 10th standard)
Parents- Who'll buy the product for their kids
Develop a long term communication role out that:
will help the brand own ‘fun & enjoyment’ by finding a strong consumer connect.
will make the brand more exciting for today’s audience.
will help in achieving the business objective set out by the company.
(AI generated for the campaign pitch)
School life is full of ups and downs. Sometimes, a class can feel long, a quiz can cause stress, or bad weather might ruin PT period. But fikar mat kar- Camlin is your Suffer ka Saathi. With a little creativity and the right Camlin product, you can turn those frowns upside down and find fun in any situation.
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Storyboard 1
Storyboard 2
Storyboard 3
Storyboard 4
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